If you’ve scrolled through TikTok, you’ve probably seen Natalie Marshall. Marshall, also known by her social media personality, Corporate Natalie, frequently pokes fun at corporate worklife and even some HR norms. She started her TikTok page in 2020 as a way to laugh through the pain of the pandemic-era world of work, Marshall told HR Brew, at a time when she was 23 and working as a Deloitte consultant. “This concept of making fun of work from home was new, and people were latching on to that at that time, because it was like, ‘Wow, we’re allowed to talk about our employers in this way? We’re allowed to poke fun at this?’” Marshall said. “I think everyone just wanted to share a laugh at that time.” Marshall left her job at Deloitte in late 2020 to dedicate more time to content creation. Five years later, she’s running three businesses, including her social media brand, a podcast called Demoted with fellow workplace content creator Ross Pomerantz, and Expand VA, a virtual assistant platform for content creators. For more on Corporate Natalie’s content and what she wants HR to know, keep reading here.—MC |